PARFUM The Strongest, logest-lasting fragrance form. Like lipstick, blusher or eye make-up, it provides the intensity, the emphasis. Apply at all the pulse points… wherever one feels the best of the heart behind the ears, the nape of the neck, at the base of the throat, at the bosom, the inside bend of the elbows, at the inside of the wrists, behind the knees, at the inside of the ankles. (Fragrance rises, and properly applied will heighten the application.) The heat of the body at these points will assure a well-balanced fragrance application.
EAU DE PARFUM One of the newest forms of fragrances to be found in many of the fine fragrancee collections, it assures a long-lasting concentrated application and prepares the skin for the perfume application. It should be smoothed or sprayed just before dressing, all over the body from the feet up.
EAU DE TOILET Usually less concentrated than Eau de Parfum, it also provides the foundation for your perfume application and should be applied in exactly the same way as Eau de Parfum.
COLOGNE The lightest form of fragrance. Perfect for splashing liberally all over the body. It is the perfect refreshant. It does not provide a longer lasting fragrance application.
